|  |  |  |  |  | 
         
          |  | Motivation |  | 
         
          |  | My 
              intrinsic motivation has always been to 
              be one step ahead of the market and to outperform the market, 
              limit the downside, diminish human interference and remain easy 
              to understand and implement.
 |  | 
         
          |  |  Six career 
              defining moments  |  | 
         
          |  
 | - | Technology bubble 
            in 2001 |  | 
         
          |  |   | - | In 2001 I was working as 
              a portfolio manager for a company that was strategically underweight 
              in technology stocks. That sector massively outperformed which led 
              to a strong underperformance by the firm versus the benchmark and 
              the company’s competitors in the industry. 
               |  | 
         
          |  |   | - | The company suffered heavy 
              asset outflows and pressure increased from clients to make up for 
              the lost performance and negative media coverage in peer group comparisons. 
              Finally, these factors forced management to take a business decision 
              and not an investment decision. All portfolio managers were instructed 
              to build up technology stock exposure at what turned out to be the 
              peak of the market. A few months later the technology bubble burst. 
                |  | 
         
          |  |   | - | Defining 
              moment: Develop a concept that is strictly guided by investment 
              and not business decisions. |  | 
         
          |  
 | - | Positioning after 
            the credit crisis in 2009 |  | 
         
          |  |   | - | As an alternative investment 
              portfolio manager, the two worst months in terms of performance 
              were September and October 2008. I faced large redemptions and client 
              pressure increased tremendously to limit any further drawdowns. 
              Management decided that all portfolio managers had to raise as much 
              cash as possible and would not tolerate any further losses, irrespective 
              of how oversold the markets were. The market low was in March 2009. 
              Any portfolio manager wanting to increase exposure to risky assets 
              was risking his job. An investment committee wanting to increase 
              market exposure was risking its reputation, more outflows and finally 
              the viability of the business. |  | 
         
          |  |   | - | Missing some upside was 
              not an issue. The over-arching issue was not having to communicate 
              further negative performance figures. Hence, the overall positioning 
              was far too conservative. This left the firm itself in jeopardy 
              and a business decision was made to protect it. 
               |  | 
         
          |  |   | - | Defining 
              moment: Develop a concept that is strictly guided by investment 
              decisions and not business decisions. Important lesson: Business 
              decisions occur during bull and bear markets.  |  | 
         
          |  
 | - | Information overload and functioning 
            of investment committees |  | 
         
          |  |   | - | Wealth managers build up 
              departments that focus on macro research, country/sector research, 
              single stock research, fund research and alternative investment 
              research. These departments produce extensive and valuable research 
              material for management and clients. Tactical and strategic asset 
              allocation decisions are then taken by an investment committee that 
              meets on a regular basis, taking this research into account. |  | 
         
          |  |   | - | An investment committee 
              consists mostly of individuals in management positions that have 
              limited time to digest large quantities of research relevant for 
              investment decision-taking. Furthermore, these individuals may change 
              job roles within the organisation, leave or are absent for a number 
              of reasons. Hence, investment decisions are mostly consensus based 
              and group dynamics and peer effects can develop. Factors that can 
              play a role in the decision making process can be political in nature, 
              due to media coverage, client pressure, company profitability and 
              so on. Overall, it can be said that the decision making process 
              of an investment committee is difficult to oversee and dynamic over 
              time.  |  | 
         
          |  |   | - | Defining 
              moment: Develop a concept that gives clear-cut buy and sell 
              signals based on a predefined mechanism. |  | 
         
          |  
 | - | Focus on the real performance 
            drivers |  | 
         
          |  |   | - | Many wealth managers try 
              to outperform the market by increasing or decreasing the equity 
              allocation by a few percentage points depending on the market environment. |  | 
         
          |  |   | - | Small portfolio allocation 
              shifts tend to have a minimal impact on the overall portfolio performance. 
              Against the client’s best interest, they may generate high 
              trading fees. Only large allocation shifts have a material impact 
              on the overall performance. |  | 
         
          |  |   | - | Defining 
              moment: Develop a concept that focuses on the real performance 
              drivers or simply speaking incorporates large allocation shifts 
              - ALL IN or ALL OUT. |  | 
         
          |  
 | - | Benchmark oriented investment 
            style |  | 
         
          |  |   | - | Most asset managers’ 
              investment style is benchmark oriented and a predefined tracking 
              error limits any possible out- or underperformance versus the benchmark. 
               |  | 
         
          |  |   | - | A benchmark oriented investment 
              style obliges the money manager to stay invested even during the 
              worst market environments with low liquidity or falling prices. 
              The possibility to raise cash is very limited and if the benchmark 
              falls, the portfolio will also decline. A portfolio that falls 50% 
              needs to rise 100% to compensate for the lost performance and this 
              can take years. |  | 
         
          |  |   | - | Defining 
              moment: Develop a concept that is not benchmark bound and 
              protects capital during financial crisis. |  | 
         
          |  
 | - | Investment product range |  | 
         
          |  |   | - | Investors are inundated with 
              investment products, ranging from those that are liquid/illiquid, 
              transparent/intransparent, structured/plain vanilla, long only/alternative, 
              open-end/closed-end, listed/not listed, costly/cheap, global/niche 
              style, top-down/bottom-up style and so on. 
               |  | 
         
          |  |   | - | The product range is overwhelming 
              and an army of marketing people is deployed to contact potential 
              investors to sell their products. These sales efforts can be very 
              distracting for professional money managers and result in a large 
              amount of time, resources and effort expended to evaluate the merits 
              of competing investment vehicles.   |  | 
         
          |  |   | - | Defining 
              moment: Develop a concept that restricts the range of products 
              to an absolute minimum. Focus on investment vehicles that are highly 
              liquid, transparent, cost efficient and offer global coverage. |  | 
         
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